WHAT WE DO IS SECRET

Stock

 Posted by Nobi, 8 Nov 2006

Things related to finances are the farthest thing from my mind. Therefore, I have no idea why IFF’s stock keeps going up while the rest of the industry is generally sluggish. Is it because they are hiding the best young perfumers? But then, Wall Street wouldn’t know about such a thing…

As the stock started to rise in the end of July, everybody at IFF started to look overloaded with tasks. I remember both Clement and Laurent didn’t take long vacations last summer as French people normally would.

This also reminds me of another thing I should mention here. Made by Blog has become possible thanks to Mr. Nicolas Mirzayantz who let Clement and Laurent use their work hours for this project. There are about a few hundred major fragrance launches every year and probably less than hundred perfumers in the world who are capable of handling these projects. So the workload of each IFF perfumer is huge and it’s not an easy thing for the group president to allow two of the busiest perfumers to spare their time for something that has no financial objectives.

Thanks, Nicolas!

Nobi