WHAT WE DO IS SECRET

The Wind

 Posted by Nobi, 9 Oct 2007

I had been skeptical about Dyson. But I ordered one anyway. I thought I made a mistake when I opened the box and saw the design right in front of me. I still don’t appreciate the way my Dyson looks but like the power and the ease of getting rid of the dust inside. What I like most about Dyson (no matter how much I dislike the design) is the fact that I can feel one man’s obsession and ego in a consumer product like a vacuum cleaner. It’s just a vacuum cleaner, for God’s sake, but it is compelling !

Dai Fujiwara, the creative director of Issey Miyake, must have been interested in Dyson’s vacuum cleaners for a similar reason, and thus ended up contacting the creator to collaborate. James Dyson created a whirlwind display for the runway of Issey Miyake’s Spring-Summer 2008 ready to wear collection in Paris last Tuesday. Here is an interview with James Dyson on this esoteric collaboration.