Comments on: Drifting http://whatwedoissecret.org/madebyblog/2007/12/drift/ 2 Perfume Bloggers Meet 2 Perfumers Sat, 30 Aug 2008 01:22:07 +0000 http://wordpress.org/?v=2.6 By: Nobi http://whatwedoissecret.org/madebyblog/2007/12/drift/#comment-31444 Nobi Thu, 27 Dec 2007 15:31:37 +0000 http://whatwedoissecret.org/madebyblog/2007/12/16/drift/#comment-31444 the old fir paris was too compact, like a small japanese company. even fir tokyo was roomier than fir paris. speaking of the lack of good people to think about the image, i think they still don't realize the importance to work from inside out... fragrance consumers are not like the consumers for fashion, and it hasn't been important for the industry to be visually refined. but this will change... i hope. i have realized that there are so many, maybe too many, people who don't care about perfumes at all. they care about what's going on in fashion but think perfumes are not for them. why is that? i'm sure you know why. bottom line - one, there's got to be more visually refined people in the industry. two, they need to start thinking outside the perfume bottle. the old fir paris was too compact, like a small japanese company. even fir tokyo was roomier than fir paris.
speaking of the lack of good people to think about the image, i think they still don’t realize the importance to work from inside out…
fragrance consumers are not like the consumers for fashion, and it hasn’t been important for the industry to be visually refined. but this will change… i hope. i have realized that there are so many, maybe too many, people who don’t care about perfumes at all. they care about what’s going on in fashion but think perfumes are not for them. why is that? i’m sure you know why. bottom line - one, there’s got to be more visually refined people in the industry. two, they need to start thinking outside the perfume bottle.

]]> By: Octavian http://whatwedoissecret.org/madebyblog/2007/12/drift/#comment-31324 Octavian Wed, 26 Dec 2007 18:52:34 +0000 http://whatwedoissecret.org/madebyblog/2007/12/16/drift/#comment-31324 Fir Paris is moving now in a new building, I'm curious how it looks like design... Because the interiour of the old one was(is) quite left in the corporate design beggining of the 90's. I don't like IFF offices in Paris, maybe because they share the building with pricewaters (or related) and the people around are such a different world... (though the garden/park is beautiful). for giv, it's true for their corporate image, I like it a lot, though it's quite "cold". But still, from a designer point of view ... there is a lot to do for all 3 and I think they lack the good people to think of it from inside. Fir Paris is moving now in a new building, I’m curious how it looks like design… Because the interiour of the old one was(is) quite left in the corporate design beggining of the 90’s.
I don’t like IFF offices in Paris, maybe because they share the building with pricewaters (or related) and the people around are such a different world… (though the garden/park is beautiful).
for giv, it’s true for their corporate image, I like it a lot, though it’s quite “cold”.
But still, from a designer point of view … there is a lot to do for all 3 and I think they lack the good people to think of it from inside.

]]> By: Nobi http://whatwedoissecret.org/madebyblog/2007/12/drift/#comment-30418 Nobi Wed, 19 Dec 2007 15:42:29 +0000 http://whatwedoissecret.org/madebyblog/2007/12/16/drift/#comment-30418 - yukiko-san yes, all three designs in the entry on dec 2 are by marc newson. i finally had a chance to read the book on ando's church last summer. the book was very entertaining especially having known tadao ando in person around the time the church had been built. i could almost hear his husky osaka-ben in my ear while reading the book :D ...however i have to say i was a little disappointed since the book didn't mention anything about his violent side which people around him would have seen all the time. - yukiko-san
yes, all three designs in the entry on dec 2 are by marc newson.
i finally had a chance to read the book on ando’s church last summer. the book was very entertaining especially having known tadao ando in person around the time the church had been built. i could almost hear his husky osaka-ben in my ear while reading the book :D …however i have to say i was a little disappointed since the book didn’t mention anything about his violent side which people around him would have seen all the time.

]]> By: Nobi http://whatwedoissecret.org/madebyblog/2007/12/drift/#comment-30415 Nobi Wed, 19 Dec 2007 15:24:04 +0000 http://whatwedoissecret.org/madebyblog/2007/12/16/drift/#comment-30415 - octavian i like the idea, too. i don't know much about giv, but my impression is their marketing team has always been inclined towards cool and contemporary things. i heard that their office in paris was redesigned by herzog & de meuron, i mean if you ask people in the industry, how many would know about these architects? giv probably has the coolest corporate image (i'm just talking about the visual aspect of it) among the big threes, but sometimes they do things in a very tacky way... another swiss company fir is far from being hip but has 'class', and i like that. after all, among the big threes, fir is still my favorite company. just looking at the bottles or the caps they use, you can see the difference. fir used to have gorgeous paper bags to put mods for their clients, but now they seem to have cut the budget for that. the only american company iff appears to be struggling. for instance, they try to do things with visionaire, but i'm not sure if it's working well enough to transform their image to something sleek and contemporary. this is only about the way each company is trying to handle its corporate image at a visual level and has not much to do with smell. but visual impact is important even if they are suppliers for smell, don't you think so? - octavian

i like the idea, too.

i don’t know much about giv, but my impression is their marketing team has always been inclined towards cool and contemporary things. i heard that their office in paris was redesigned by herzog & de meuron, i mean if you ask people in the industry, how many would know about these architects? giv probably has the coolest corporate image (i’m just talking about the visual aspect of it) among the big threes, but sometimes they do things in a very tacky way…

another swiss company fir is far from being hip but has ‘class’, and i like that. after all, among the big threes, fir is still my favorite company. just looking at the bottles or the caps they use, you can see the difference. fir used to have gorgeous paper bags to put mods for their clients, but now they seem to have cut the budget for that.

the only american company iff appears to be struggling. for instance, they try to do things with visionaire, but i’m not sure if it’s working well enough to transform their image to something sleek and contemporary.

this is only about the way each company is trying to handle its corporate image at a visual level and has not much to do with smell.

but visual impact is important even if they are suppliers for smell, don’t you think so?

]]> By: Yukiko http://whatwedoissecret.org/madebyblog/2007/12/drift/#comment-30410 Yukiko Wed, 19 Dec 2007 13:56:35 +0000 http://whatwedoissecret.org/madebyblog/2007/12/16/drift/#comment-30410 Actually, I live near Tokyo Art Museum, one of Ando Tadao's work. I read "Hikari no Kyoukai" by T.Hiramatsu.(Photo Book hasn't come yet...) How I see his construction is completely changed after read that book. I love to know the episode. I'll go to MHT (Thank you about the add). Not this year. That place doesn't run away. I need to know a bit more info about Marc Newson(I only know about his work is the chair in your Blog). Or all spaces posted on Dec 2 was created by Marc Newson? I'm very curious about what was your point of view to display that 4 images together. Would you tell us if it's not what you do is secret... Actually, I live near Tokyo Art Museum, one of Ando Tadao’s work. I read “Hikari no Kyoukai” by T.Hiramatsu.(Photo Book hasn’t come yet…)
How I see his construction is completely changed after read that book. I love to know the episode.
I’ll go to MHT (Thank you about the add). Not this year. That place doesn’t run away. I need to know a bit more info about Marc Newson(I only know about his work is the chair in your Blog).
Or all spaces posted on Dec 2 was created by Marc Newson?
I’m very curious about what was your point of view to display that 4 images together. Would you tell us if it’s not what you do is secret…

]]> By: Octavian http://whatwedoissecret.org/madebyblog/2007/12/drift/#comment-30406 Octavian Wed, 19 Dec 2007 13:44:32 +0000 http://whatwedoissecret.org/madebyblog/2007/12/16/drift/#comment-30406 I liked the photos, the idea ... of "collecting" human and natural smells from different natural corners of the world. I saw also that Givaudan started to be active in this field of contemporary/art/fragrance etc. I liked the photos, the idea … of “collecting” human and natural smells from different natural corners of the world. I saw also that Givaudan started to be active in this field of contemporary/art/fragrance etc.

]]> By: Nobi http://whatwedoissecret.org/madebyblog/2007/12/drift/#comment-30191 Nobi Tue, 18 Dec 2007 02:47:17 +0000 http://whatwedoissecret.org/madebyblog/2007/12/16/drift/#comment-30191 no, i didn't think about it, but now that you mentioned, i will... no, i didn’t think about it, but now that you mentioned, i will…

]]> By: Octavian http://whatwedoissecret.org/madebyblog/2007/12/drift/#comment-30178 Octavian Tue, 18 Dec 2007 00:33:11 +0000 http://whatwedoissecret.org/madebyblog/2007/12/16/drift/#comment-30178 Did you smell the "green" scents made by Givaudan for the latest issue of Bloom - (a hortiCultural view) - Foliage? Did you smell the “green” scents made by Givaudan for the latest issue of Bloom - (a hortiCultural view) - Foliage?

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