Shu Uemura
Sometimes a person’s death makes his/her accomplishment more impressive. This was the case for me with Shu Uemura who passed away on December 29, 2007. I used to think he was unusual for his generation of Japanese men and thus needed to leave the country to have more freedom.
This year is the 25th anniversary of Shu Uemura’s flagship store in Omotesando, Tokyo. The news of his death carried me back to 25 years ago when I was a young, cocky sculptor who just had graduated from Tokyo Geidai and was working on the first project to design the interior of Tadao Ando’s new building in Osaka. Around the same period I received an opportunity to design the interior of Shu Uemura’s new flagship store in the most trendy district of Tokyo - I simply declined the offer. I was not interested in what Shu Uemura was doing… or to be more precise, I just couldn’t stand the idea of a guy dealing with makeup at that time.
Now that I am selling fragrances (I sometimes don’t understand why I’m doing it), I can relate to Shu Uemura better. I have to admit that the guy was courageous, and what he has achieved is incomparable.
合掌。
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Looking at his brand today, he still seems unusual both inside Japan and outside.
Comment by kuri — February 10, 2008 #
hmmm…
i’m totally unfamiliar with his stuff (or cosmetics in general). what’s unusual about him? a japanese man of his generation having entered the world of beauty or fashion was already unusual enough 60 years ago.
Comment by Nobi — February 10, 2008 #
From a packaging standpoint, it’s visually pretty distinctive with the clear plastic for the color cosmetics. Cosmetics-wise, the range seems to offer quite a few colors that normal people wouldn’t use - I believe they’re intended for cosmetic artists. Perhaps it’s a similar concept to MAC’s Pro line, but Uemura’s unusual color offerings are not limited to special stores (that I know of).
Comment by kuri — February 11, 2008 #
hmmm…. thanks. (i’m just so ignorant about cosmetics.)
Comment by Nobi — February 11, 2008 #