WHAT WE DO IS SECRET

Things are moving on…（高砂香料の野望）

 Posted by Nobi, 2 May 2008

It seems like this is the year that perfumers are going to change companies. As I predicted in the beginning of 2007, Givaudan is starting to loose good perfumers. What I didn’t think about was that this movement might work in favor of the smaller companies. Takasago, the leading Japanese house that hired Francis Kurkdjian in 2005 (I once heard he was more than satisfied with the freedom that he got at Takasago), seems to have lured another great talent. Takasago has been holding on to 5th place only with their good flavors division and toiletries. If they keep adding talented fine fragrance perfumers, they could establish a good team for fragrance creation and dominate the Asian market which has long been neglected by the whole fragrance industry. This is interesting, Takasago might become big enough to buy Givaudan one day. (I thought IFF should buy Takasago to secure their position in Asia, but obviously Takasago was too expensive.)

Like Takasago, the smaller companies are probably ready to listen to the growing artistic egos of young perfumers. The big threes are on alert. I can feel the heat and the pressure.

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高砂香料は、スター調香師のフランシス クルクジャンに続き、２人目の才能に溢れる調香師を獲得しました。長年香料産業の香水部門では日陰にいた高砂も、ようやく世界に通用する香水を作ることのできる会社になってきたのかもしれません。もし高砂が充実したファイン フレグランス チームを確立できれば、アジアのマーケットは独占できるのではないでしょうか。アジアのマーケットが急成長していることを考えると、高砂香料が世界最大の香料企業になる可能性は充分にあると思います。