WHAT WE DO IS SECRET

A Rose By Any Other Name

 Posted by Katie, 9 Feb 2007

So… here’s the thing: Auxeos is not a word. I got the root word for auxetic materials all wrong. (Going to go crawl under a rock now and then die there from embarrassment. Yes indeedy, I will.)

Now, on the one hand, one could argue that cosmetic companies make up words all the time, especially absurd quasi-French/quasi-English ones. On the other hand, auxeos is not a word.

It basically boils down to this: Laurent’s fragrance for me needs a new name. It’s something I’ve been mulling over for a little while now. I’d sounded out my husband Jon for some ideas, which gleaned nothing. To wit -

“Honey, what would you name a perfume?”

“Hm… I think I’d name it Steve.”

“?”

“C’mon! I bet there’s not any other Steves out there on the market.”

“Uh, no.”

“Okay, fine. How ’bout Craig?”

So then I was thinking, oh I know, I’ll name it “A Million Bucks.” And that way, when someone says to you, “Omigod, you smell like a million bucks!” you could be all, “Dude! I KNOW!” But that’s no good. Especially for my Canadian friends, who just won’t smell as quite as nice, what with the exchange rate and all. (Hacky currency joke! Apologies!)

Funnily enough, Nobi floats the name “Slinky” in the comments for his last post. Which… yeah. I like that. What do you all think? Does “Slinky” work?

Got your own ideas? What would YOU name a fragrance? And what might you name this particular fragrance?

(Please note, per conversations with Jon, that “Yoda,” “Stan,” and “Peggy” have already been rejected. As was his suggestion of “Jon,” because no one wants to hear they smell like the john.)

Laurent’s Reply: Moving on to Round 4

 Posted by Katie, 11 Jan 2007

Katie,

Firstly, I would like to wish you a happy new year, and hopefully your dream fragrance will come true.

I was very happy to see that you enjoyed the last round of mod, and it even sounds like you are not the only one. I just want to take this opportunity to say that our phone conversation was very much a turning point, and that it shows how important it is to communicate and make sure that we are talking the same language.

I have to say that I am very impressed by your knowledge and you are right on target. Mod J is definitaly more balsamic aromatic: It is a combination of different resin like labdanum, peru balsam with geranium, coriander and thyme. Where mod K is more olibanum, musk and woody notes.

So for the next round and maybe the last, I am going to try to combine the best of these two mods and I will keep in mind the comfort of J and its saltyness.

I really enjoyed reading all the comments on the blog,

Talk to you soon,
Laurent.