Filed under: Perfume
Back in February, the folks in Hollywood at Boxer Films (I used to box and love this name!) asked me who they should consider for a short documentary film on a perfumer.
They were looking for a high profile perfumer who could be filmed in Paris, so I arranged for them to interview Dominique Ropion and Olivier Polge at IFF, and Alberto Morillas and Annick Menardo at Firmenich. However, in the end, Jean Patou’s (owned by Proctor & Gamble) in-house perfumer Jean-Michel Duriez was chosen for the film. This short film was made for a campaign for the new Lexus ES 350, called “The Science of Desire.”
I have to say they have made the right move to film an in-house perfumer for a small but a prestigious perfume house, rather than a perfumer at IFF or Firmenich. The film has to speak for Lexus’ “passionate pursuit of perfection.” By choosing Jean-Michel Duriez, the film not only conveys Lexus’ corporate slogan, but also adds intimate and luxurious touches to the film.
It’s a short but a very nice film. The director is Jeff DeChausse.
5 Comments so far
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Victoria, I’m not crazy about Paris, but this film makes me want to go back. It’s a brilliant short film.
Comment by Nobi 08.03.06 @ 4:00 pmExcellent, refined film! Gorgeous in all ways. Lovely view of a stormy day in Paris.
Comment by kuri 08.04.06 @ 12:59 pmThis film is very intreguing, and it leaves me wishing to see more about the creative process, and to sample the perfume of course!
Comment by Camilla 01.02.07 @ 10:37 amHi Camilla.
I’d like to have someone make a film of what perfumers do in the lab. I’m sure they will be bothered by the camera, though.
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Excellent film! I absolutely loved the close ups and the beautiful shots. Very elegant. Of course, I love Jean Patou boutique and respect Jean-Michel Duriez’s work.
Comment by Victoria 08.03.06 @ 2:28 pm