As we wait 3 (World Cup)
© What We Do Is Secret
As World Cup heats up, perfumers at IFF get out of their offices and labs more often.
N.F. Shioya
A sculptor living in New York
5 Comments
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Sacre Nobi
It’s kind of interesting to see perfumers in a very corporate environment. Imagine a guy in a colorful shirt with a red Mohican (perfumer Christophe Laudamiel) sitting in the middle of corporate meeting room with a bunch of suits. It’s an inspiring image, you know…
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kuri
That would make great pictures. To be a fly on the wall… I wonder if the conversation is very corporate. What do perfume conversations for work sound like? I would imagine that they factor in cost, general appeal of the scent, and goals for the scent. I wonder what kinds of qualitative analysis they do? How much do we know about various ingredients? Say Chemical A stays true on 40% of the American population, but only 30% in Japan… Target audience is 30-40 year olds and these notes appeal to them… Seems like lots of research and marketing data would be needed. But I digress.
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Sacre Nobi
Kuri-san,
Making a great scent that has a broad appeal is not an easy task. In my honest opinion, making a great scent that has a narrower appeal is easier. Well, the word great could suggest many things, but personally I would appreciate a scent which was innovative at the time and have stood the test of time. Being a masterpiece and a commercially successful fragrance in mass market seems almost impossible since it will be constantly copied by others, and the greatness of the original will be consumed at the end. But still a fragrance like Angel survives. The real problem today is having less time to develop fragrances. More and more fragrances are developed within a tight time frame (less than one year) where they used to spend two to three years. -
kuri
Interesting. So imitation wears away at the novelty of a innovative idea? And the only way to find the best perfume in a sea of look-a-likes is to try them all? The more I learn the more questions I have!
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kuri
That’s awesome! Wish we did that at work.