As we wait 3 (World Cup)
© What We Do Is Secret
As World Cup heats up, perfumers at IFF get out of their offices and labs more often.
5 Comments
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kuri
That would make great pictures. To be a fly on the wall… I wonder if the conversation is very corporate. What do perfume conversations for work sound like? I would imagine that they factor in cost, general appeal of the scent, and goals for the scent. I wonder what kinds of qualitative analysis they do? How much do we know about various ingredients? Say Chemical A stays true on 40% of the American population, but only 30% in Japan… Target audience is 30-40 year olds and these notes appeal to them… Seems like lots of research and marketing data would be needed. But I digress.
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kuri
Interesting. So imitation wears away at the novelty of a innovative idea? And the only way to find the best perfume in a sea of look-a-likes is to try them all? The more I learn the more questions I have!
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kuri
That’s awesome! Wish we did that at work.