Acne Studios, Seoul flagship store

via designboom.com | photos © Annabel Elston

Known for their attention to detail, experimental use of materials and an emphasis on tailoring, Stockholm-based fashion house Acne Studios have opened their Korean flagship in the heart of Seoul’s Cheongdam district. Designed by British architect Sophie Hicks, the design celebrates and reflects the clothing brand’s paired-back and refined aesthetics. On the outside, the standalone building is visualized as a restrained and translucent lightbox. Clad fully with polycarbonate panels– emphasizing the soft diffusion of light from within – the scheme exudes a ghostly yet minimalist character and obscures the contrasting layout of the interiors.
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