L’Anonyme

“The Anonyme,” a fragrance that made its debut on April 14, 2011, at Colette in Paris, swiftly flew off the shelves. Following its rapid sell-out, messages poured in from distributors and stores worldwide. Initially conceived as a one-off venture for some lighthearted fun, L’Anonyme™ wasn’t intended to birth a brand. However, the unexpected response changed everything. Sarah from Colette posed the question, ‘Can we expect more fragrances from you?’ And thus, A Lab on Fire® was born. Now, the original and unparalleled Anonyme returns this summer, boasting the same beloved formula crafted by perfumer Olivier Polge, but with a fresh look and heightened concentration. Here’s to new beginnings. Cheers.